Parle agro case study

Parle Wafers - Taking on Lays !

Objectives talks of types of data the research project will generate and how these data is relevant. Thus the customers not only became a feedback channel but also as an inventory tracking interface. There was something very interesting that was happening in the industry, something that led to the industry growing to the tune of Rs.

Brand Dissection: Hippo – The Good, The Bad and The Fabulous

The year was and the market was dominated by famous international brands that were imported freely. A number of new brands have flooded the market. This shows that awareness level of the people is low and needs to be corrected.

Parle G Case Study

In order to become a successful marketer, he must know the liking or disliking of the customers. The Hippo mascot also is very conspicuous and a lot of effort has been taken to promote the mascot as a friendly and affectionate character.

Riding on Wheels of Change Watson vs. Exploiting the delicious connection between Cricket and Snacking Parle agro case study Big Challenge Hippo, upon its launch faced two main challenges. Having already established a reputation for quality, the Parle brand name grew in strength with this diversification.

Stocks were drying up in stores by the hour and they found it challenging to track and re-stock the empty stores quickly. For fulfilling its vision they do every batch of biscuits and confectionaries are thoroughly checked by experts staff, using the most modern equipment hence ensuring the same perfect quality across the nation and abroad.

The Fabulous Solution Hippo blurred the line between sales, distribution, and consumer by using social media as an information channel to fill the gaps in its distribution network.

The Advertisements It is not clear whether Hippo is being portrayed as a healthy baked snack or not through the advertisements. Raise a glass of cutting chai and a packet of Parle G to bid the iconic factory goodbye.

Parle Agro must try to increase the sales by creating and focusing on more utilities so that their product is used more frequently.


Site map Supply and demand can be a tricky balancing act, but Indian snack-brand Parle Agro made smart use of Twitter as a way to gauge which stock to order next. Reviving the Lost Glory Hewlett-Packard: Though the major portion of the market is still dominated by the carbonated soft drinks there is major shift towards the Juice segment.

She washes the clothes at home and is thrifty with the household budget. Soft Drinks were common preference among all the individuals before juices were being introduced, with the changing lifestyle and income levels, people are shifting their consumption patterns and have therefore become more health conscious thus leading to increase in demand of juices.

This also proved to be a classic example of using crowd-sourcing in brand building and developing customer engagement. It is a fact.InIndian FMCG Company Parle Agro used Twitter to track inventory. Customers and retailers could inform the company via Twitter whether there was enough stock of its baked wheat snack brand Hippo in their neighborhood stores.

Parle Agro, a major food and beverage company, has to conduct EDS censuses between its retailers in India to get a clear view of the product availability and visibility and, as a result, improve the products positioning in the market.

study pin pointed the supply chain length on the zone of retailers. Descriptive Statistics were applied to 4 Parle Agro 5 Britannia Industries Ltd 6 Marico 7 Godrej Industries 8 Colgate Palmolive (India) Pvt Ltd supply chain management was developed and case studies were conducted at several companies by involving multiple.

Case Study Case Study: Reduce Waste & Improve Productivity Milliken Performance Solutions eBook Reducing calories while still delivering a sugar-like experience.

Read how Tate & Lyle helps you do it. Parle Agro Pvt. Ltd. 3 3. Insofar as ground no.1, is concerned, learned Senior Counsel, Shri Firoze Andhyarunjina, on behalf of assessee, submitted before us that he did not wish to press this ground.

Parle-G is consumed by people of all ages, from the rich to the poor, living in cities & in villages ´ Parle company practices mass marketing for Parle- G which appeals to masses.

It is a product liked by everyone and does not cater only to a specific group or part of the whole market.

Parle agro case study
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